A CRO specialist analyzes your website to identify opportunities for improvement, conducts testing (like A/B testing), and implements strategies to enhance the user experience. The goal is to increase the percentage of visitors who take the desired action on your site, such as making a purchase or signing up for a newsletter.

CRO costs can vary depending on the level of service and the specific needs of your website. However, it’s often one of the most cost-effective digital strategies because it focuses on increasing revenue from your existing audience. Studies show that investing in CRO typically yields high returns, as even small improvements in conversion rate can lead to significant revenue increases.

While SEO focuses on improving a website’s visibility and ranking in search engine results, CRO focuses on optimizing the user experience and increasing the likelihood of visitors taking desired actions on the site.

Common CRO techniques include A/B testing, usability testing, conversion funnel analysis, heat mapping, and personalization. These techniques help identify areas for improvement and test different strategies to optimize conversion rates.

The timeframe for seeing results from CRO efforts can vary depending on factors such as website traffic, the complexity of the site, and the effectiveness of the optimization strategies. Typically, significant improvements can be seen within a few weeks to a few months.